Global trade and supply chains are going through a massive shock. Because COVID-19 has led to lockdowns, suppliers in the chain are temporarily ceasing production, and logistic providers can no longer transport goods as seamlessly, particularly across borders. As the situation changes daily, it’s critical that you work closely with your suppliers to help your
Optimize Your Cash Reserves Right now, your top priority as a business owner is to optimize cash reserves as the magnitude and duration of the COVID-19 crisis remain unclear. Your assumptions about customers, sales cycles, revenue, cash flow, and cash runway are no longer true. Below are ten actions that you can take now to
A well-known company with an excellent reputation for superior products or services can be known as a “brand” just by its name alone (such as Coca-Cola, often known as Coke). Brand recognition for a trademarked brand can lead to significant sales and national distribution, but it requires a large advertising and marketing budget—especially in
