As a business owner, you have worked hard to build your business, and like most successful business owners, you focus on the day-to-day operational demands of your company. You may not have spent much time thinking about how to prepare your business for the next level of growth and profitability or preparing your exit
Successful business owners identify their competitive advantage and their “unique selling proposition,” or USP. Their USP is what distinguishes their business in the marketplace and separates it from competitors. What’s your business’s unique selling proposition? What’s special about your product? How does your product or service solve a specific problem or fill a critical
Why Should Your Business Model Include Recurring Revenue? Most successful businesses have a mix of one-off sales and recurring revenue. Unlike one-off sales, recurring revenue is stable and occurs at regular intervals with a high degree of certainty. As a result, it is a strong foundation for your financial and strategic business plan and
