Daniel gets right to the point and offers actionable steps for creating valuable business assets.

I’m a huge fan of Daniel Priestley.

If you don’t know him, Daniel is a successful entrepreneur and co-founded Dent Global, a business accelerator, which has helped thousands of companies to stand out and scale-up. He’s helped to raise millions of dollars investment funding for ventures and hundreds of thousands for charities.

In his book, 24 Assets, Daniel sets out a method for building a valuable business. It focuses the reader on transforming their organization into something scalable, digital, fun, and capable of making an impact.

Daniel gets right to the point and offers actionable steps for creating valuable business assets. The tools apply to both boutique lifestyle businesses and performance businesses.

Income follows assets, and Daniel has identified 24 major business assets. He shows you how to develop your ecosystem of assets. An asset is anything that would still be valuable without you. These include things like intellectual property, brand, market, product, systems, culture, and funding assets. As you develop them, your business becomes more valuable, more scalable, more profitable, more investable, and more fun.

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