A well-known company with an excellent reputation for superior products or services can be known as a “brand” just by its name alone (such as Coca-Cola, often known as Coke). Brand recognition for a trademarked brand can lead to significant sales and national distribution, but it requires a large advertising and marketing budget—especially in
A Case Study: SwanLeap The fastest-growing private company in America, ranked number one on the 2018 Inc. 5000 list of America’s fastest-growing private companies. Photo above: Members of SwanLeap leadership team pause for a photo on the red carpet at the 2018 Inc. 5000 awards gala. From Left: Brad Hollister, Adam Sasse, Ben Weger, Jason
Evaluate your business operations for efficiencies and strong economics, including internal controls. Business owners go into business for different reasons. Some are lifestyle entrepreneurs who crave the freedom of being their own boss. Some want to change the world and leave a legacy. Some are in it for the money, while others want to
